Text Message Marketing for Faith-Based Organizations
Faith-based organizations are the latest industry to wholeheartedly embrace text messaging as the most convenient and instantaneous communication medium available. Churches, mosques, and synagogues...
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Know thy Texters
A recent Infographic done by Shane Snow for Mashable sparked our interest due to its comical yet clear representation of the reality of text messaging. The cost advantages of text messaging versus a...
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Adults Text, Too
The New York Times recently published an article with new statistics regarding adult text messaging usage. Everyone knows that teenagers text, yet the fact that adult usage is continually increasingly...
View ArticleWhere to Focus Your Mobile Efforts
First, it was the shiny Motorola Razor cell phone. Do you remember how cool that was? Then it was the Blackberry, what a commotion that little scrolling ball created in the mobile world! Next, the...
View ArticleCollege Students + Text Messaging = Great Combo
A recent Ball State University study found that 97 percent of college students send and receive text messages, and that texting is the #1 form of communication for this studious crowd. Only about a...
View ArticleThis Century’s Change in Consumer Behavior: From Calls to Text Messaging
Alexander Graham Bell is probably looking down at today’s world thinking about how ungrateful we all are for his wonderful invention from so many years ago. After all, he gave us the power to transmit...
View ArticleCommon Text Message Marketing Mistakes & How to Avoid Them
A recent article on Mobile Marketer discusses common SMS marketing mistakes, and gives a few suggestions on how to avoid them. From our years of experience, we have a few more insights to add to the...
View ArticleMoms Love Their Mobile Phones
BabyCenter, a website dedicated to all steps in the process of motherhood, knows and understands the needs, lifestyle, and likes of mothers in the US. They recently conducted a study on mothers and...
View ArticleSMS Texting Pushes Mobile Purchases
Used alongside a mobile web experience like an application, SMS is a great complimentary tool that can really help drive up sales made by a mobile device. Ninety percent of consumers have said that...
View ArticleCustomer Service & the Digital Age
Providing good customer services is a notion that most US companies see as a necessity for survival when it comes to their businesses, and for good reason. Giving your customers great customer service...
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